Skip to main content
Sojourners
faith in action for social justice
Sojourners
About
About SojournersEventsOur TeamWork With UsMediaWays to GiveInvite a SpeakerContact Us
SojoAction
OverviewTake ActionIssue AreasResourcesFaith-Rooted AdvocatesChurch Engagement
Magazine
Current IssueArchivesManage My SubscriptionWrite for Sojourners
Sections
LatestPoliticsColumnsLiving FaithArts & CultureGlobalPodcastsVideoPreaching The Word
Subscribe
MagazineRenewPreaching the WordCustomer ServiceNewsletters
Donate
Login / Register

No Joke: The Beginning of the End of AIDS by 2015

By the Web Editors
Apr 2, 2012
Share

"Can you imagine a world without kitten videos on YouTube? We can't either. Speak out for the kittens."

It certainly was a strange message to receive from the ONE Campaign — those crusaders against global poverty and disease.

Kittens? Really?

And then we realized what day it was: April Fools!

Using the bait-and-switch of a (weeping) Hello Kitty cartoon, our clever friends ONE Campaign took traditional April 1 tomfoolery and turned it on its head with the new video "I Predict," that uses humor to drive home a stone-cold sober reality: Within three years, we may very well witness the beginning of the end of AIDS worldwide.

During the Sundance Film Festival in Utah earlier this year, ONE drafted a host of glitterati for the "I Predict" video, including Edward James Almos, Allison Janney, Blythe Danner, Ice T, Richard Jenkins, and (our favorite) Martin Starr (aka "Bill Haverchuck" from Freaks and Geeks!) nearly unrecognizable with long hair and a beard.

According to ONE:

The world has made incredible progress in the fight against HIV/AIDS. Over 6.6 million people are on lifesaving AIDS treatment and nearly 350,000 babies have been born HIV free to-date thanks to programs like the President's Emergency Plan for AIDS Relief (PEPFAR) and the Global Fund to Fight AIDS, Tuberculosis and Malaria. Still, we are a long way from declaring victory on AIDS. There are roughly 8 million people still in need of treatment, more than 1,000 babies are born HIV-positive every day, and new HIV infections still outpace those newly placed on treatment by nearly 2:1.

 

Got something to say about what you're reading? We value your feedback!

Tell Us What You Think!

We value your feedback on the articles we post. Please fill out the form below, and a member of our online publication team will receive your message. By submitting this form, you consent to your comment being featured in our Letters section. 

Please do not include any non-text characters, such as emojis or other non-standard content, into your submission.  It may cause errors in submitting the form.  Thanks!

Don't Miss a Story!

Sojourners is committed to faith and justice even in polarized times. Will you join us on the journey?
Confirm Your Email Address.
By entering your email we'll send you our newsletter each Thursday. You can unsubscribe anytime.
Search Sojourners

Subscribe

Magazine Newsletters Preaching The Word
Follow on Facebook Follow on Bluesky Follow on Instagram Subscribe to our RSS Feed
Sojourners
Donate Products Editorial Policies Privacy Policy

Media

Advertising Press

Opportunities

Careers Fellowship Program

Contact

Office
408 C St. NE
Washington DC, 20002
Phone 202-328-8842
Fax 202-328-8757
Email sojourners@sojo.net
Unless otherwise noted, all material © Sojourners 2025