The Republican National Committee on Friday launched its first web-based effort to rally conservative believers behind the party, a sign of how crucial voter turnout will be in this fall’s close-fought midterm elections and an indication that the GOP cannot take its evangelical Christian base for granted.
“This shouldn’t be outreach, this should be who we are — it is who we are,” said Chad Connelly, director of faith engagement for the Republican National Committee and the force behind this new initiative, GOPfaith.com.
Evangelicals, Connelly said, “are our biggest, most reliable voting bloc.”
The problem, however, is that even though evangelicals identify more closely than ever with the GOP, they have not been turning out at the polls in sufficient numbers to carry Republican candidates to victory.
The vast majority of evangelicals have voted with the GOP in recent elections. In fact, despite some qualms about his Mormon faith, 79 percent of evangelicals voted for Republican nominee Mitt Romney in 2012, the same percentage that voted for President George W. Bush in 2004.
So why would the party hire its former South Carolina chairman to lead engagement to a group that for a generation or more has been the reliable anchor of the party faithful? Here are four reasons.