LifeWay Research has taken a close look at what might draw them in, zeroing in on people who say they have not attended a religious service in the past six months except for special events or holidays.
Worship? Not particularly interested, two in three people told the evangelical research firm in a survey released June 28.
More than half of the 5.4 million people living in Scotland have no religion, according to a survey published by Scottish Social Attitudes.
Forget about that creche on the town green or the menorah outside the public library that the nice folks from Lubavitch Chabad will light for the first time tonight.
Now the Special Ops Humbug Unit of the War on Christmas has come for ... our flowers. Well, our shrubbery, technically.