Phoenix

The 2013 Sweetlife Festival: At the Intersection of Passion and Purpose

Photo Brandon Hook / Sojourners

The crowd at the sweetlife festival waits to hear the Yeah Yeah Yeahs. Photo Brandon Hook / Sojourners

Passion and purpose.

Sounds familiar, huh? Those two words are at the heart of activism and social justice. I could have safely assumed that almost every young Christian activist at the Justice Conference in Philadelphia back in February was passionate about a particular purposeful cause. I’m surprised a Christian conference hasn’t already picked up on the whole passion and purpose thing for slogan or tag line.

Christian conferences aside, I never thought those two words would be the foundation of a cutting-edge music and food festival at Merriwewather Post Pavilion, and certainly not one where 18,000 people were jamming to some of their favorite artists and scurrying over to local food trucks for healthy, delicious food in between sets. Heck, I didn’t know there was such a thing as a festival that focuses on both music and food.

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