A campaign to arrest an African warlord generated awareness in more ways than the effort’s co-founder Jason Russell could have ever imagined.
The “Kony 2012″ campaign captured widespread attention for its push to arrest Joseph Kony, head of the Lord’s Resistance Army, which abducts and forces children to become soldiers. For a grass-roots video project that suddenly went viral, it was a phenomenal success.
Two weeks after the group Invisible Children released the video last year, Russell, the group’s co-founder, was detained and hospitalized for erratic behavior after he was found running naked and cursing the devil in the streets of San Diego.
Jason Russell, the man behind the viral "Kony 2012" video and co-founder of Invisible Children, was detained by police in San Diego on Thursday after a man was reported being possibly drunk, vandalizing cars and masturbating in public, according to NBC San Diego.
Invisible Children's CEO Ben Keesey released a statement on Friday saying:
“Jason Russell was unfortunately hospitalized yesterday suffering from exhaustion, dehydration, and malnutrition. He is now receiving medical care and is focused on getting better. The past two weeks have taken a severe emotional toll on all of us, Jason especially, and that toll manifested itself in an unfortunate incident yesterday. Jason’s passion and his work have done so much to help so many, and we are devastated to see him dealing with this personal health issue. We will always love and support Jason, and we ask that you give his entire family privacy during this difficult time.”
"Mainly it seems the media is just annoyed that it took this guy to get people to listen...'I mean, we're handsome, we're on TV. Why won't Rhianna retweet our stories on Kony?'"