“Gray” Thursday, Black Friday, Small Business Saturday, Cyber Monday — and Giving Tuesday? For the second year in a row, nonprofits, businesses, and individuals are coming together to create a national day of giving on the Tuesday after Thanksgiving.
Why a national day of giving? Last year, New York’s 92nd Street Y, with the support of the United Nations Foundation, catalyzed the idea of adding a national day of giving to kick off the holiday giving season. The goal was to drive donations of time, money, or services to charities with the same enthusiasm that shoppers have on the shopping days surrounding Thanksgiving.
CHRISTMAS, ON THE surface, looks like the most wonderful time of year—the season of love, lights, carols, candles, and family reunions, the time when Christians celebrate the birth of Jesus Christ. Look a bit deeper, though, and one might notice a more idolatrous narrative shining just as brightly: consumerism.
From Black Friday to New Year’s Day, we are inundated with the commercial demands of Christmas. For many, the list of things to do and gifts to purchase can seem endless. We buy into the mantra that the more money we spend, the more love we convey. We become lost in crowded stores, endless websites, and credit card debt. Christians often struggle to faithfully observe Advent, a time of waiting and preparation for the miraculous birth of Jesus.
While many of us purchase this spurious version of Christmas, a new movement has been born. It’s called Advent Conspiracy (AC), and its participants are seeking to turn Christmas upside down by exchanging consumption for compassion.
“Advent Conspiracy is not a four-point checklist on how to do Christmas. If anything, it’s a chance for us to rediscover the wonder and the mystery of the incarnation and what that means to us personally and what that might mean for the world,” said Greg Holder, lead pastor of The Crossing church in the St. Louis area.
In 2006 Holder and two clergy friends—Rick McKinley, lead pastor of Imago Dei Community in Portland, Ore., and Chris Seay, pastor and lead elder of Ecclesia Church in Houston—realized that they and their parishioners “were getting through the season with no sense of joy or celebration, with almost a sense of survival.” In response, the three pastors formed Advent Conspiracy to help people turn away from the hyper-consumerism of Christmas.
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