No matter how many times we see the little advert (as the English say) before the movie telling us to silence our phones, the temptation to go for our smartphones — to look up, for instance, the name of the other films that one actor (with the butt chin and beady eyes) was in before he became a superhero — is too much to resist.
Or maybe we just can't not text a friend to tell her how the ending of the Dark Knight legend picked up our expectations and pulled a Bane on them (i.e. broke their huge backs, shattering them entirely).
Whatever the reason for putting down the bucket of popcorn and reaching for the squawk box, the fact remains: cell phones are a nuisance to everybody around us — in a cinema perhaps more than anywhere else.
Which is why a London movie theater recently started employing ninjas to combat rogue cell phone use during screenings.