The Assemblies of God, a denomination rooted in rural and small town America, appears to have leaped into the 21st century with dramatic results.
At its General Council meeting last week, the denomination touted its formula for defying the seemingly irreversible decline of other religious groups: contemporary music, arts and high-tech quality communication, outreach to young people, immigrants and ethnic minorities.
The denomination reported a 1.8 percent increase in U.S. membership to 3 million adherents. Globally, the gain was 1.5 percent, to 66 million, making it the largest Pentecostal group in the world.
Why are the Assemblies of God defying the odds?