THE DOCUMENTARY film The Economics of Happiness, produced by the International Society for Ecology and Culture, begins starkly, with full-screen titles that tell us we are facing an environmental crisis, an economic crisis, and a crisis of the human spirit. As the film goes along, it strongly suggests that those three crises are interrelated.
In the end, the filmmakers and their multicultural array of talking heads ask that we stop measuring human progress simply by economic growth and give priority to the quality of life, the health of communities and their cultures, and the sustainability of our economic practices. In short, they suggest replacing our mad rush toward globalization with a back-to-the-future move to “localization.”
Early in the film, writer-director-narrator Helena Norberg-Hodge tells us about the people of the remote Ladakh region of the Himalayas, one of the highest spots on earth to be inhabited by a settled human community. When Norberg-Hodge first visited the Ladakhis in the 1970s, she says, they were self-sufficient, healthy, and mostly at peace, with themselves and each other. Then came the great Western world with its bells and whistles and manufactured needs. Soon the people became dissatisfied with their traditional way of life and were driven to compete in a cash economy. Before long, there was open hostility between Muslims and Buddhists, who had co-existed peacefully for centuries, a fraying of the social fabric, and an atmosphere of gloom and depression.
Norberg-Hodge reports that when she first came to Ladakh, she asked a young man to show her a “poor” house. The guide stopped, thought for a moment, and said, “There are no poor houses in Ladakh.” Ten years later, she heard the same guide plead for aid from a group of Western visitors because, he said, the Ladakhis were so terribly poor.