Wen Stephenson, a former editor at The Atlantic and The Boston Globe, contributes frequently to Grist and has written about climate and culture for the Globe, The New York Times, and Slate.

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Cue the Math: McKibben’s Roadshow Takes Aim at Big Oil

by Wen Stephenson 10-25-2012
Seth Butler / www.sethbutler.com

Bill McKibben Speaking at Waitsfield, VT Connect The Dots Rally. Seth Butler / www.sethbutler.com

It was game time. The Saturday night crowd on the Vermont campus was festive, boisterous, pumped. People cheered and whooped when told that one of their heroes, climate activist Tim DeChristopher — serving a two-year federal sentence for his civil disobedience opposing new oil and gas drilling in Utah — would soon be back on the field.

When the man on the stage, 350.org’s Bill McKibben, said it was time to march not just on Washington but on the headquarters of fossil fuel companies — “it’s time to march on Dallas” — and asked those to stand who’d be willing to join in the fight, seemingly every person filling the University of Vermont’s cavernous Ira Allen Chapel, some 800 souls, rose to their feet.

McKibben and 350, the folks who brought us the Keystone XL pipeline protests, are now calling for a nationwide divestment campaign aimed at fossil fuel companies’ bottom line. Beginning with student-led campaigns on college campuses, modeled on the anti-apartheid campaigns of the 1980s, they’ll pressure institutions to withdraw all investments from big oil and coal and gas. Their larger goal is to ignite a morally charged movement to strip the industry of its legitimacy.

“The fossil fuel industry has behaved so recklessly that they should lose their social license — their veneer of respectability,” McKibben tells his audience. “You want to take away our planet and our future? We’re going to take away your money and your good name.”