young women

After 10,000 Emails, Victoria’s Secret Continues Business as Usual

What do teen girls want? Image by Sandi Villarreal / Sojourners

One might not expect a blog post from a minister and young father in Houston, Texas to spark widespread outcry over Victoria’s Secret’s spring break-themed ad campaign. But Rev. Evan Dolive's passionate defense of his young daughter’s sense of self-worth went viral on social network sites, landed him on CNN, and wound up being used in high school classrooms in the U.S. and Canada, all in a matter of days. The point: the Victoria’s Secret “Bright Young Things” campaign — depicting young women on Spring Break toto sell underwear with explicitly suggestive messages, with the accompanying verbalized sentiment that young teens dream of being like college girls (i.e., buying from the PINK line)— was objectifying, offensive, and obnoxious.

 

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