Dave Day

Transforming Lives, One Cup of Coffee at a Time

Growers First coffee farmer, Rito Sierra with his wife, Maria, and four of their

Growers First coffee farmer, Rito Sierra with his wife, Maria, and four of their five children.

Fight global poverty, invest in agriculture. ~ Growers First

As the winter winds bite at our collars, a hot cup of coffee is a perfect antidote for healing.  But what you might not consider when you sip a mug of dark roast is the economic injustices that many coffee growers around the world face.   

Coffee is one of the largest cash crops in the world – the U.S.D.A. Foreign Agricultural Service reports that last year 15,689,340,000 pounds of coffee were distributed worldwide. Yet, indigenous coffee growers see only a tiny fraction of its revenue. 

These are some of the reasons why fair exchange programs such as  Growers First  got into the coffee business — to tip the scales of economic and social inequity that has become a way of life for many coffee farmers globally in a more just direction.

Even more importantly, Growers First exists to transform lives. The non-profit based in Laguna Beach, Calif., has a powerful story of action, conflict, struggle — and ultimately hope.

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