Intending it as a compliment, a friend described my work in in Kiev last weekend as “selling sodas in Ukraine.”
He’s right. I was in the embattled city to represent a company I helped co-found and our Southern California energy drink brand in meetings with more than 10,000 Ukrainian independent business owners.
It was as simple as that and also so much more.
Like Bono, I believe free enterprise is a cure for all sorts of poverty — economic, political, and spiritual.