The Common Good

Results for Marketing

Have Churches Become Too Shallow?
Originally Posted: 07/10/2014 - 9:47am | Type: Blog

This is what happens when we ignore God — or simply try to make God more marketable: Jesus becomes a product. The Gospel becomes a promotional tool. Parishioners become customers. Pastors become celebrities. S ...

Are We Preaching a Gospel of Inadequacy?
Originally Posted: 05/27/2014 - 11:14am | Type: Blog

I question whether inadequacy marketing has infiltrated the way we communicate the Christian Gospel. Every time I go to restock my face cream at the cosmetics vendor, inevitably t ...

Christmas Needs a New Tagline
Originally Posted: 12/06/2013 - 1:24pm | Type: Blog

Unfortunately, we have yet to find those few, powerful words to create a tagline worthy of Christmas, a tagline that will connect “consumers” with the promise of Christmas. This is not to say we shouldn’t try. ...

Catholic Gift Stores See a (Papal) Bull Market
Originally Posted: 08/12/2013 - 1:55pm | Type: Blog

In recent decades, evangelical Protestants have dominated the art of religious retailing, building a national network of bookstores and stamping the Christian message on almost any item that an American consum ...

How Abercrombie & Fitch Became Uncool
Originally Posted: 05/16/2013 - 12:00pm | Type: Blog

Over the weekend, BusinessInsider.com published an article titled “Abercrombie & Fitch Refuses to Make Clothes for Large Women.” The article included a comment made by Abercrombie CEO Mike Jeffries in 2006 ...

The Art of Marketing Social Justice
Originally Posted: 01/02/2014 - 4:26pm | Type: Blog

The television flashes images of a skeletal little girl whose ribs seem to be popping out of her ballooning stomach as she sits in a pile of mud and stares at the camera with large pleading eyes. A “1-800” num ...

Princess Pop Tarts and LEGO Waffles: The Dangers of Marketing Food to Children
Originally Posted: 06/06/2012 - 3:28pm | Type: Blog

There is a dangerous marketing strategy when it comes to food and our children. No, it’s not “sugar” or “fat” or even promotions of “low sugar” or “low fat." Most of the food-marketing ploys aimed at kids ...

Invisible Children: Using Film and Social Media to Advance Global Justice Advocacy
Originally Posted: 03/13/2012 - 4:35pm | Type: Blog

Social media as an organizing tool also opens up the possibility of creating extensive webs of interactions between activists across the globe. It allows story-telling to be a global enterprise. ...

Re-Branding Religion: A Fool's Errand?
Originally Posted: 02/27/2012 - 6:30am | Type: Blog

As Madison Avenue advertising executives could attest, as tempting as it is to try to solve a missionary slump with a marketing campaign, religious groups — like commercial businesses — should think twice befo ...

The Worst Commercial in the World
Originally Posted: 11/16/2011 - 9:27am | Type: Blog

The Norton commercial says explicitly what most advertisements only imply. You are the things you own. Your identity is the stuff you have. Your worth is what you own. I’ve go ...

Is That Jesus in Your Pocket?
Originally Posted: 02/28/2011 - 7:26pm | Type: Magazine Article

Rose Marie Berger The Jesus Christ keychain with LED flashlight from Divinity Innovations provides a literal “lamp unto your feet.” Sporti ...