billboards

Heather Adams 10-07-2014

A billboard reading “God Loves Gays" went up on Sept. 8, 2014 in Topeka, Kan. Photo via Sally Morrow/RNS.

As small bands of protesters from Westboro Baptist Church take their trademark “God Hates Fags” signs to demonstrations outside funerals, concerts, and schools across the country, a new message has come to their Topeka, Kan., headquarters: “God loves gays.”

The God Loves Gays Billboard Project launched Aug. 9 on the crowdfunding site Indiegogo, aiming to raise $50,000 to put up a sign about three miles from the church. Organizers hoped to reach the goal by Oct. 8 but surpassed it about a month and a half early.

On Oct. 6, the campaign reached $100,000, two days after the announcement that there is space for another billboard, this one in Salt Lake City, the heart of Mormon country.

The project shows the power of harnessing online media — in this case, a crowdfunding site such as Indiegogo — to push back against religious hate speech from a reviled source.

Kimberly Winston 12-18-2012

A billboard bearing a positive message about atheism has been vandalized — again.

A billboard posted in Chico, Calif., that originally read “Don’t believe in God? Join the club” was defaced on Dec. 12, less than a week after it appeared, with vandals removing the word “don’t.” 

The billboard was one of 12 purchased this month by a local chapter of the United Coalition of Reason (UnitedCoR),  a national organization that works to unite small, local groups of atheists and other freethinkers.

They are the latest in a long line of billboards erected by atheist groups to draw ire, both locally and nationally. Every national freethought organization that has purchased billboards or bus advertisements in the last five years has reported some form of vandalism or protest.

If the billboards attract negative attention, criticism, and vandalism, why do atheists — a group that polls repeatedly rank among the least-liked group in America — buy them? Are they worth the money and the ill will they cost the groups that buy them?