advertising campaign

The first few nights weren't so bad. It was on the fourth night, the night it rained, that it got to me. I had just spent the past week sleeping on the sidewalk in front of the Illinois state Capitol building in Springfield. Throughout the week, young people of faith, college students, as well as homeless and formerly homeless youth traveled from Chicago to Springfield. Some slept on the sidewalks at night, and others came solely to lobby their legislators. We were all there for the same reason -- because each year nearly 25,000 youth experience homelessness in the state of Illinois. Not only were there not the resources to help these youth, but most legislators and most of the general public didn't even realize the problem existed.

In the past few weeks, I've written about a lot of full-page ads. This full-page ad is different. Too often, homeless youth have been invisible. The Ali Forney Center, a service provider for LGBT homeless youth, has a full-page ad in this month's issue of Sojourners magazine. GLAAD, the Gay and Lesbian Association Against Defamation, connected the Ali Forney Center to Sojourners, as a part of an advertising campaign the Ali Forney Center is running. The ad highlights that up to 40 percent of homeless youth identify as lesbian, gay, bisexual, or transgender. I have talked with many teens who became homeless because they were kicked out of their homes or ran away from abuse by their parents because of their sexual identity. After their homes became dangerous, they went to the streets, where many were attacked and some were trafficked or forced into prostitution.