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The 30-second ad, which was sponsored by Trump's 2020 re-election campaign and which debuted online last week, featured courtroom video of an illegal immigrant from Mexico convicted in the 2014 killings of two police officers, juxtaposed with scenes of migrants headed through Mexico.
In the run-up to the Super Bowl, advertisers work hard to get their money’s worth, even before their spot has run. They leak teasers and hype the stars who will appear in them. If they can find a way, they generate controversy.
This year, SodaStream is already the big winner in the controversy category. One of the dust-ups surrounds a tug of war between SodaStream and Oxfam International over Scarlett Johansson, who recently accepted a role with the carbonation company and will appear in its Super Bowl ad.
On Wednesday, Johansson resigned her eight-year-long goodwill ambassadorship with Oxfam, citing a "fundamental difference of opinion."
This past Monday, January 3, anti-mountaintop removal activist Judy Bonds exhaled her last breath from the homeland she loved.