The thing is, you and I think of “evangelical” primarily as a theological demarcation. That’s why I can be listed in the evangelical portal at Patheos and Jim Wallis can call himself an evangelical on the dustjacket of his latest book. But outside of our circles, “evangelical” is a cultural category — not a theographic, but a psychographic.
Links:
[1] http://sojo.net/biography/tony-jones
[2] http://sojo.net/press-source/patheos
[3] http://www.patheos.com/blogs/tonyjones/2012/01/19/is-evangelical-the-new-jewish/