The Common Good
July 2013

VIDEO: Rethinking Evangelism

by The Editors | July 2013

In “Waiting on God,” from the July 2013 issue of Sojourners magazine, Episcopal priest Linda Kaufman shares how she fell in love with Jesus all over again. While exploring myriad ways to know Christ, Kaufman watched “How Great Leaders Inspire Action,” a TED Talk by Simon Sinek, which helped her realize that people make decisions based on values and belief rather than reason or logic. According to Sinek, decisions are not made in the cerebral cortex (the thinking part) of the brain, but rather in the limbic or “reptile” part of the brain.

Kaufman realized:

“If decisions are made in the reptile part of our brain, I can barely even get my thinking to consider what this means for evangelism and sharing the love I have for Jesus with others. If it’s not the thoughts and words that will win others to Jesus, then how are we to share this ground of our being with others?”

Watch this video to explore how to communicate Christ, if most decisions made by people are based on values and belief.

Sojourners relies on the support of readers like you to sustain our message and ministry.

Related Stories

Resources

Like what you're reading? Get Sojourners E-Mail updates!

Sojourners Comment Community Covenant

I will express myself with civility, courtesy, and respect for every member of the Sojourners online community, especially toward those with whom I disagree, even if I feel disrespected by them. (Romans 12:17-21)

I will express my disagreements with other community members' ideas without insulting, mocking, or slandering them personally. (Matthew 5:22)

I will not exaggerate others' beliefs nor make unfounded prejudicial assumptions based on labels, categories, or stereotypes. I will always extend the benefit of the doubt. (Ephesians 4:29)

I will hold others accountable by clicking "report" on comments that violate these principles, based not on what ideas are expressed but on how they're expressed. (2 Thessalonians 3:13-15)

I understand that comments reported as abusive are reviewed by Sojourners staff and are subject to removal. Repeat offenders will be blocked from making further comments. (Proverbs 18:7)