The Common Good
November-December 2002

Flexing Some Muscle

by Rose Marie Berger, Jodi Hochstedler | November-December 2002

The Swedish appliance manufacturer ASKO dropped advertising that mocked eating
disorders in response to a campaign effort by the U.S.-based organization Dads and
Daughters.

The Swedish appliance manufacturer ASKO dropped advertising that mocked eating disorders in response to a campaign effort by the U.S.-based organization Dads and Daughters. In its magazine ad, ASKO said of its energy efficient kitchen appliances, "Like most Swedish supermodels, they consume next to nothing." ASKO representative Joe Yoder wrote, "The offending ad will not run again. We thank you for reminding us of our obligation to not only provide the most environmentally conscious products but also to promote them in a socially responsible manner." DADs is also urging ASKO to adopt the "Best Advertising Practices" created by girls in the "Turn Beauty Inside Out" campaign.

Sojourners relies on the support of readers like you to sustain our message and ministry.

Related Stories

Like what you're reading? Get Sojourners E-Mail updates!

Sojourners Comment Community Covenant

I will express myself with civility, courtesy, and respect for every member of the Sojourners online community, especially toward those with whom I disagree, even if I feel disrespected by them. (Romans 12:17-21)

I will express my disagreements with other community members' ideas without insulting, mocking, or slandering them personally. (Matthew 5:22)

I will not exaggerate others' beliefs nor make unfounded prejudicial assumptions based on labels, categories, or stereotypes. I will always extend the benefit of the doubt. (Ephesians 4:29)

I will hold others accountable by clicking "report" on comments that violate these principles, based not on what ideas are expressed but on how they're expressed. (2 Thessalonians 3:13-15)

I understand that comments reported as abusive are reviewed by Sojourners staff and are subject to removal. Repeat offenders will be blocked from making further comments. (Proverbs 18:7)