The Common Good
November-December 2001

Where Your Treasure Is

by Rose Marie Berger, Susannah Hunter | November-December 2001

Americans are looking for socially responsible corporations, but many
corporations haven't yet caught on.

Americans are looking for socially responsible corporations, but many corporations haven't yet caught on.

79% of investors take corporate values into account when buying a company's product

81% are not familiar with religiously oriented mutual funds

79% describe themselves as religious or spiritual

71% consider corporate behavior in their investment decisions

62% of religious investors exercise faith in their financial decisions

75% think that corporations sponsor charities for the publicity

25% say companies donate time and money because they are truly committed to charitable causes

12% would buy stock in socially responsible companies, even if it meant lower returns

From Hill and Knowlton's 2001 Corporate Citizen Watch Survey and Mennonite Mutual Aid's "Where Faith and Wall Street Intersect" (2001).

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