Americans are looking for socially responsible corporations, but many corporations haven't yet caught on.
79% of investors take corporate values into account when buying a company's product
81% are not familiar with religiously oriented mutual funds
79% describe themselves as religious or spiritual
71% consider corporate behavior in their investment decisions
62% of religious investors exercise faith in their financial decisions
75% think that corporations sponsor charities for the publicity
25% say companies donate time and money because they are truly committed to charitable causes
12% would buy stock in socially responsible companies, even if it meant lower returns
From Hill and Knowlton's 2001 Corporate Citizen Watch Survey and Mennonite Mutual Aid's "Where Faith and Wall Street Intersect" (2001).