The Common Good
May-June 2001

Defining Moment

by Rose Marie Berger, Susannah Hunter | May-June 2001

Nike now lets you personalize your shoes by submitting a word or phrase the company
will stitch beneath the swoosh.

Nike now lets you personalize your shoes by submitting a word or phrase the company will stitch beneath the swoosh. So Jonah Peretti, a student at MIT, filled out the form and sent $50 for a pair of new shoes with the word "Sweatshop" sewn in. Nike canceled his order, claiming that it violated its criteria against "profanity or inappropriate slang." Peretti swung back with Webster's dictionary, which defines "sweatshop" as standard English, not slang. Nike cancelled his order anyway. The last round went to Peretti, who had a final request, "Could you please send me a color snapshot of the 10-year-old Vietnamese girl who makes my shoes?"

Sojourners relies on the support of readers like you to sustain our message and ministry.

Like what you're reading? Get Sojourners E-Mail updates!

Sojourners Comment Community Covenant

I will express myself with civility, courtesy, and respect for every member of the Sojourners online community, especially toward those with whom I disagree, even if I feel disrespected by them. (Romans 12:17-21)

I will express my disagreements with other community members' ideas without insulting, mocking, or slandering them personally. (Matthew 5:22)

I will not exaggerate others' beliefs nor make unfounded prejudicial assumptions based on labels, categories, or stereotypes. I will always extend the benefit of the doubt. (Ephesians 4:29)

I will hold others accountable by clicking "report" on comments that violate these principles, based not on what ideas are expressed but on how they're expressed. (2 Thessalonians 3:13-15)

I understand that comments reported as abusive are reviewed by Sojourners staff and are subject to removal. Repeat offenders will be blocked from making further comments. (Proverbs 18:7)