The Common Good
May-June 1999

Less Sex and Violence Equals Greater Profits

by Molly Marsh | May-June 1999

Want to make profitable movies? Don’t make them R-rated.

Want to make profitable movies? Don’t make them R-rated. A recently released 10-year study commissioned by the Dove Foundation showed that G-rated films pull in eight times more profit than R-rated films. "Moviegoers are not crying out for endless sequels of ‘Rugrats’ and ‘Barney’ but are looking for high-quality action-adventures, comedies, dramas, and thrillers, minus the gratuitous sex, violence, and profanity," said Dove Foundation president Dick Rolfe.

While the foundation does support such R-rated movies as Saving Private Ryan, Amistad, and Schindler’s List, they note that of the top-25 grossing domestic movies of all time, only two were rated R while 20 were rated PG or PG-13.

Sojourners relies on the support of readers like you to sustain our message and ministry.

Like what you're reading? Get Sojourners E-Mail updates!

Sojourners Comment Community Covenant

I will express myself with civility, courtesy, and respect for every member of the Sojourners online community, especially toward those with whom I disagree, even if I feel disrespected by them. (Romans 12:17-21)

I will express my disagreements with other community members' ideas without insulting, mocking, or slandering them personally. (Matthew 5:22)

I will not exaggerate others' beliefs nor make unfounded prejudicial assumptions based on labels, categories, or stereotypes. I will always extend the benefit of the doubt. (Ephesians 4:29)

I will hold others accountable by clicking "report" on comments that violate these principles, based not on what ideas are expressed but on how they're expressed. (2 Thessalonians 3:13-15)

I understand that comments reported as abusive are reviewed by Sojourners staff and are subject to removal. Repeat offenders will be blocked from making further comments. (Proverbs 18:7)