The reason the word Evangelical has become so poisonous is because the answer to the above question comes from a conversion-based model of cultural engagement - political, theological and social. Too many Christians believe, and have wrongly been taught, that those "others" and "opposites" who have made an active choice not to believe in "our" teachings are justifiably: 1) left to their own devices as we wash our hands of them because of their bad choice (think in terms of blood-on-their-own-head); or 2) uninformed, so much so that their "no" is an illegitimate answer.
Evangelicals care more about positions -- whether progressive or conservative -- than people. We lack nuance. We have become either all Scripture or all Justice. I don't know where the balance was lost in terms of holding Scripture in high authority and, simultaneously, loving with reckless abandon?